Our journey began in 1991,     

In the beginning, we started in the perfume and cosmetics industry focusing on the fields of Sales and Marketing in Egypt, Saudi Arabia, and the United Arab Emirates.     

Then we proceeded to Europe and traveled between France and Italy to learn everything related to the perfume industry and study all the techniques and know-how in this industry, and this resulted in the creation of a brand called "PERFUME MUSEUM".     

Eventually, we reached the global brand "BOSHARA", which was launched in Egypt.